For women. For daughters. For families.

Empowerment. Safety. Every woman deserves to feel safe, strong, and confident—wherever life takes her.

Protect Her was founded by Emma, a woman who knows first-hand how quickly life can change in moments when safety is threatened. As a teenager and young woman, she experienced frightening encounters that left a lasting impact. Those experiences shaped her deep belief in the importance of personal safety—especially for women and girls.

Emma often reflects on how things might have been different if she’d had access to simple tools to protect herself. That’s why Protect Her exists: to provide practical, empowering safety solutions designed to help women feel more confident and secure—whether walking home, jogging alone, or heading to school or work.

This isn’t just about gadgets. It’s about peace of mind. It's about mothers knowing their daughters are safer. It's about walking to your car without fear. It's about reclaiming your power.

Emma dreams of a world where women no longer need to carry alarms or look over our shoulders. But until that day comes, we protect ourselves. We protect each other.

With love and fierce purpose.

SHOP COLLECTIONS